Wednesday, 26 January 2011

Task 4 - Target Audience For 'The Hostage'

I would target my film towards the ages of 15 - 24, as I think the rating of the film would most probably be a 15, due to its thriller content.  This age group would like my film because it has a beautiful young woman in it, therefore attracting the male audience and a good narrative attracting the female audience. Also some of the women may be able to relate to the narrative of having a stepmum alot younger than there original mother.

15 to 24 years olds would be interested as they tend to have quite a disposable income, as they normally dont have to worry about paying for anything too expenisive, as they are still studying. Therefore they are more likely to be spending lots of time at the cinema or out socialising. Therefore making a film that will appeal to this age group will help with your marketing as they will be able to advertise through word of mouth whilst they are socialising. Therefore, this film should be released on a friday or have an opening weekend to be able to ensure that students will be the first to see it.

'The Hostage' may appeal to a secondary audience of ages 25/34 as this is the age group of the couple in the film. Therefore some of these peope may even be in a relationship like this or know someone who is.
Men would be more interested due to its content and lead actress, whereas women may go to watch the glamorous lifestyle as they are unable to relate to this themselves.

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