- Male
- Aged between 14 – 24 (school or uni)
- Race – White or Black
- Middle Class because there are able to afford this consumption.
- Trendy and Fashionable
- To look hard
- Following trends (sheep)
- Watch MTV, Read ‘NME’
- Active on the Nightclub Scene
- Go to Festivals and Live Performances
- Older audience – childless, still thinking their young, still go out socialising.
Wednesday, 14 September 2011
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