Swedish House Mafia - "One" (Your Name)
SHM make house music with a heavy bassline. They use a lot of rhythmic editing to help show this. They alos use a lot of paint and colour to highlight a 'rave' scene where they music is likely to be played and to show a vibrant atmosphere. There are a lot of dancers in these videos as they want to ortray how people dance to their music. The shots of hands on the instruments shows they are talented musicians.
Treatment
This video used a lot of interesting scenes and shots which made it look very vibrant. However some of the shots I thought looked tacky, and quite low budget for such a hit. It showed a missed opportunity where a really visually interesting video could have been. Therefore I thought about the Todorov theory and they could have used a narrative for the video. I wuld have used the lyrics to help narrate the story.
In my opinion, I would have done something a bit like this:-
Equilibrium - It would start in a circus, male in the audience is chosen to be part of the act. He enters a box for a trick.
A disruption - Once inside the box, he travels arond back stage and see' clowns and siamese twins, dwarfs etc.
A recognition - The man then sots a beautiful woman who he follows as he wants to know her name.
Resolution - He follows her and walks onto stage, looks down and realises he is now part of the act.
New EQ - He walks out on stage and is confused by the change, the woman comes up to him and kisses him. End.
Beyonce - "Run the World (Girls)"
Beyonce portrays herself as a strong, independent powerful woman. She is known as the 'leader of her kind'. She is also fiesty and vicious, this is shown through her attitude and dance moves. Her sex symbol image is provocative yet not slutty. Knowles dance moves highlight how she is talented and hard working. Her outfits emphasise her curvy and sexy body compared to many other size 0 artists. The tribal face paint and outfits highlight her black ethnic background.
Treatment
This video highlights the battle of the sexes superbly, and helps to highlight the lyrics and the meaning of the song aswell, by showing a group of women literally overuling. However I would have changed this slightly by instead of having males and females in conflict I would have emphasised this image more by showing men below women. For example, instead of having Beyonce holding two hyenas, it would have been more symbolic to have men instead. I would also have used Beyonce in a scene as a royal figure to literally symbolise how girls would run the world. I would also ave used less dancing, desite it being a very symbolic routine, however some of the moves, are still representing seduction, defeating the meaning of the song. Instead of the dancing I would have used more sequences of the women being 'stronger' than the men.
Micheal Buble - "Feeling Good"
Buble has a very sexy, superhero, powerful image. He is shown through the mise en scene shows a James Bond theme. The silver expensive car shows his wealth and success. Women which are chasing after him, highights his sex symbol image. Red lighting symbolises his sexy and dangerous nature. The world map behind Buble symbolises his 'world domination'. However towards the end, Buble begins to mock himself, when he is unable to enter the car, showing his funny and cheeky personailty.
Treatment
The video highlights Bubles star image beautifully. Showing his sexiness and personality throughout, by using the suave and sophisticated 'Bond' theme. However I found the video slightly cheesy towards the end, which ruined it for me slightly. Therefore I would have used less special effects and made the women sexier holding more weapons. I would also give him a higher status by giving him a ;large weapon highlighting masculinity. I would also change the dancing girls in a colour silhouette and make it red rather than purple.
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